When an idea hits, you see it clearly in your mind. You are concerned with the mood, the emotion you want to convey. The texture. The clarity Gannett Offset/Minneapolis can help you bring it to the printed page.

Limitations to the press

To the photographers, the most important issue is to make a technically correct photograph. To accomplish this seemingly simple task requires a thorough knowledge of the limitations of the press. A transparency can capture many more colors than can be reproduced on the printing press. That presents a target to "shoot" for!

The photographers measure each shot for a specific color target. By previewing each shot digitally, they will make adjustments to the set, exposure and aperture to hit a reproducible numerical target in CMYK before ever committing to disk.

Advantages to digital

PREVIEW:

Each shot can be pre-viewed on screen every three seconds with crops for accurate placement of elements.

Dimensioning:

A dimension can be entered into the system for each shot.
A guide is displayed on the screen along with the product.

Time Savings:

There is no delay for film processing nor for scanning transparencies. What you see is what you get.