|
|
 |
|
|
|
Demographic Selects (All
select charges apply in addition to the base price.)
|
Price
|
|
Business owners
|
$12.00/M
|
|
Combined exact and inferred age (ranges 18-35, 36-49, 50-64, 65+)
|
$5.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Ethnic households
|
$10.00/M
|
|
Exact age
|
$10.00/M
|
|
Families with children (by age and/or gender)
|
$15.00/M
|
|
Gender
|
$2.50/M
|
|
Wealth rating
|
$3.50/M
|
|
Geographic (state, ZIP, SCF, county,MSA,DMA, census tract/BG)
|
$2.50/M
|
|
Head of household
|
N/C
|
|
Home businesses
|
$12.00/M
|
|
Homeowners
|
$15.00/M
|
|
Household status (wife, elderly parent, young adult)
|
$2.50/M
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone numbers
|
$10.00/M
|
|
Neighborhood selects (Mosaic®)
|
$10.00/M
|
|
Maximum list charge
|
$80.00/M
|
|
|
|
 |
|
|
|
Family selects
|
Price
|
|
Elderly parents living with their children
|
$2.50/M
|
|
Demographic selects (All
select charges apply in addition to the Base Price.)
|
Price
|
|
Business owners
|
$12.00/M
|
|
Combined exact and inferred age (ranges 18-35, 36-49, 50-64, 65+)
|
$5.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Ethnic households
|
$10.00/M
|
|
Exact age
|
$10.00/M
|
|
Gender
|
$2.50/M
|
|
Wealth rating
|
$3.50/M
|
|
Geographic (state, ZIP, SCF, county,MSA,DMA, census tract/BG)
|
$2.50/M
|
|
Head of household
|
N/C
|
|
Home businesses
|
$12.00/M
|
|
Homeowners
|
$15.00/M
|
|
Household status (wife, elderly parent, young
adult)
|
$2.50/M
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone numbers
|
$10.00/M
|
|
Neighborhood selects (Mosaic®)
|
$10.00/M
|
|
Maximum list charge
|
$80.00/M
|
|
|
|
 |
|
|
|
Family selects
|
Price
|
|
Presence of children
|
$10.00/M
|
|
Demographic selects (All
select charges apply in addition to the Base Price.)
|
Price
|
|
Business owners
|
$12.00/M
|
|
Combined exact and inferred age (ranges 18-35, 36-49, 50-64, 65+)
|
$5.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Ethnic households
|
$10.00/M
|
|
Exact age
|
$10.00/M
|
|
Gender
|
$2.50/M
|
|
Wealth rating
|
$3.50/M
|
|
Geographic (state, ZIP, SCF, county,MSA,DMA, census tract/BG)
|
$2.50/M
|
|
Head of household
|
N/C
|
|
Home businesses
|
$12.00/M
|
|
Homeowners
|
$15.00/M
|
|
Household status (wife, elderly parent, young
adult)
|
$2.50/M
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone numbers
|
$10.00/M
|
|
1990 census data
|
$2.00/M
|
|
Neighborhood selects (Mosaic®)
|
$10.00/M
|
|
Maximum list charge
|
$80.00/M
|
|
|
|
 |
 |
 |
|
Occupation information can be the key to determining consumers' lifestyle, interests and values. Estimated income, dwelling type and education
information are among a wide range of demographics available to target your marketing efforts. The data is compiled from state licenses and information that consumers self-report on product registration cards.
Occupation information can be used by a variety of businesses to improve target results:
|
|
 |
|
 |
|
|
Publishers |
Lawncare, day care services |
|
Associations & clubs |
Catalog/specialty retailers |
|
Charitable organiztions |
Investment planners |
|
Automobile companies |
Software sellers |
|
|
 |
|
 |
|
|
Civil servants |
Professional/Technical |
|
Clerical or service workers |
Retired |
|
Executives/Administrators |
Sales/Marketing |
|
Farming/Agriculture |
Self employed |
|
Homemakers |
Students |
|
Middle management |
Tradesman/Machine operator/Laborer |
|
Military |
Upper management/Executives |
|
Professional driver |
Work from home |
|
|
 |
|
|
|
Accountants |
Landscape Architects |
|
Architects |
Nurses |
|
Attorneys |
Occupational therapists/Physical therapists |
|
Beauty (cosmetologists, barbers, manicurists |
Opticians/Optometrists |
|
Chiropractors |
Pharmacists |
|
Counselors |
Psychologists |
|
Dentists/Dental hygienists |
Real Estate (sales, brokers, appraisers) |
|
Doctors/Physicians/Surgeons |
Social workers |
|
Electricians |
Speech pathologists/Audiologists |
|
Engineers |
Surveyors |
|
Interior designers |
Veterinarians |
|
 |
|
 |
|
|
Demographic Selects (All
select charges apply in addition to the base price.)
|
Price
|
|
Business owners
|
$12.00/M
|
|
Combined exact and inferred age (ranges 18-35, 36-49, 50-64, 65+)
|
$5.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Ethnic households
|
$10.00/M
|
|
Exact age
|
$10.00/M
|
|
Families with children (by age and/or gender)
|
$15.00/M
|
|
Gender
|
$2.50/M
|
|
Wealth rating
|
$3.50/M
|
|
Geographic (state, ZIP, SCF, county,MSA,DMA, census tract/BG)
|
$2.50/M
|
|
Head of household
|
N/C
|
|
Home businesses
|
$12.00/M
|
|
Homeowners
|
$15.00/M
|
|
Household status (wife, elderly parent, young
adult)
|
$2.50/M
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Number of children
|
$10.00/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Radius marketing
|
Call for Quote
|
|
Summarized credit statistics
|
$15.00/M
|
|
Telephone numbers
|
$10.00/M
|
|
1990 census data
|
$2.00/M
|
|
Neighborhood selects (Mosaic®)
|
$10.00/M
|
|
Maximum list charge
|
$80.00/M
|
|
|
|
|
 |
|
 |
|
|
Event planning |
Education programs |
|
Advertising |
Specialty retailers |
|
Books, magazines, newspapers |
Fashion items |
|
Foods |
Clubs, organizations |
|
|
 |
|
|
|
Asian selects
|
Price
|
|
Asian
|
$10/M
|
|
Specific ethnicity (Chinese, Japanese,
Korean, Vietnamese)
|
$20/M
|
|
Other Ethnic selects
|
N/C
|
|
 |
|
 |
|
|
Arabian (Saudi Arabia) |
Irish (Ireland) |
|
Armenian (Armenia) |
Italian (Italy) |
|
Belgian (Belgium) |
Latvian (Latvia) |
|
Bulgarian (Bulgaria) |
Lithuanian (Lithuania) |
|
Czech |
Norwegian (Norway) |
|
Czecho-Slovakian |
Persian (Iran) |
|
Danish (Denmark) |
Polish (Poland) |
|
Dutch (Netherlands) |
Portuguese (Portugal) |
|
English (Great Britain) |
Romanian (Romania) |
|
Estonian (Estonia) |
Russian (Russia) |
|
Finnish (Finland) |
Scottish (Scotland) |
|
French (France) |
Slovakian |
|
German (Germany) |
Swedish (Sweden) |
|
Greek (Greece) |
Swiss (Switzerland) |
|
Jewish (Israel) |
Syrian (Syria) |
|
Hindi (India) |
Turkish (Turkey) |
|
Hispanic |
Ukrainian (Ukraine) |
|
Hungarian (Hungary) |
Wesh (Island of Wales) |
|
Icelandic (Iceland) |
Yugoslavian (Yugoslavia) |
|
|
 |
|
|
|
Demographic Selects (All
select charges apply in addition to the base price.)
|
Price
|
|
Business owners
|
$12.00/M
|
|
Combined exact and inferred age (ranges 18-35, 36-49, 50-64, 65+)
|
$5.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Ethnic households
|
$10.00/M
|
|
Exact age
|
$10.00/M
|
|
Gender
|
$2.50/M
|
|
Geographic income percentile
|
$3.50/M
|
|
Geographic (state, ZIP, SCF, county,MSA,DMA, census tract/BG)
|
$2.50/M
|
|
Head of household
|
N/C
|
|
Home businesses
|
$12.00/M
|
|
Homeowners
|
$15.00/M
|
|
Household status (wife, elderly parent, young
adult)
|
$2.50/M
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone numbers
|
$10.00/M
|
|
Neighborhood selects (Mosaic®)
|
$10.00/M
|
|
Maximum list charge
|
$80.00/M
|
|
|
|
 |
|
|
|
Realty selects
|
Price
|
|
Condo indicator
|
$4.00/M
|
|
Dwelling unit type
|
$5.00/M
|
|
Lender name
|
$15.00/M
|
|
Loan type (conv., FHA, VA)
|
$10.00/M
|
|
Mortgage amount
|
$10.00/M
|
|
Purchase price
|
$10.00/M
|
|
Sale date/X-date
|
$5.00/M
|
|
Sale type (new, resale)
|
$5.00/M
|
|
Rate type (fixed, variable)
|
$10.00/M
|
|
Demographic Selects (All
select charges apply in addition to the base price.)
|
Price
|
|
Age (by year)
|
$10.00/M
|
|
Estimated household income
|
$5.00
|
|
Gender
|
$2.50/M
|
|
Geographic selects (state, ZIP, SCF, county, MSA)
|
$2.50
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone number
|
$10.00/M
|
|
|
|
 |
|
|
|
Realty/other selects
|
Price
|
|
Age (exact HOH)
|
$10.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling unit type
|
$5.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Estimated current home value
|
$10.00/M
|
|
Estimated available equity
|
$10.00/M
|
|
Estimated monthly mortgage payment
|
$10.00/M
|
|
Estimated mortgage amount
|
$10.00/M
|
|
Estimated loan-to-value ratio
|
$10.00/M
|
|
Presence of children
|
$10.00/M
|
|
Property characteristics (per
characteristic) square footage, year built, heat/air, floor/wall type, land use, etc.)
|
$5.00/M
|
|
Purchase price
|
$10.00/M
|
|
Sale date/X date
|
$5.00/M
|
|
Swimming pools
|
$10.00/M
|
|
Telephone number
|
$10.00/M
|
|
Geographic selects
|
Price
|
|
County
|
$2.50/M
|
|
SCF
|
$2.50/M
|
|
State
|
$2.50/M
|
|
ZIP code
|
$2.50/M
|
|
|
|
 |
 |
 |
|
Mosaic® for the United States has been updated. The geodemographic lifestyle segmentation system now includes revised 2000 Census estimates and the freshest data from Experian’s INSOURCESM database. New Mosaic® reflects the changes in lifestyles within America's neighborhoods, giving you greater insight into your customers and allowing you to target with greater precision. Mosaic® segments households at the ZIP+4 level, classifying American consumers into 12 Groups and 62 Types.
Mosaic® Groups divide populations into markets with similar consumer behaviors, lifestyles, and attitudes. Each Group has a highly descriptive name such as Affluent Suburbia or Blue Collar Winners, making it easy for you to visualize its characteristics.
Mosaic® Types provide more detailed information about consumer behaviors, lifestyles and interests. For example, the Mosaic® Upscale City Singles Group is composed of six Mosaic® Types including (09) High-income, urban singles in apartments; (10) Urban, upper-mid-income, seniors in apartments; and (12) Upper-mid-income singles and couples in growth-city houses or apartments.
Mosaic® for the United States is part of a comprehensive segmentation system called Global Mosaic®. It's the only segmentation system that links American markets to those in
14 other countries.
United States Mosaic Groups:
|
|
 |
|
 |
|
|
Affluent Suburbia
|
Fortunate Retirees
|
Rural Towns & Farms
|
|
Upscale City Singles
|
Metro Market Fringes
|
Other City Centers
|
|
Second City Leaders
|
Remote Working Towns
|
Major Market Cores
|
|
Blue Collar Winners
|
Lower Income Seniors
|
Anomalous Lifestyles
|
|
|
 |
|
 |
|
|
Demographic Selects (All
select charges apply in addition to the base price.)
|
Price
|
|
Business owners
|
$12.00/M
|
|
Combined exact and inferred age (ranges 18-35, 36-49, 50-64, 65+)
|
$5.00/M
|
|
Direct mail responders
|
$7.50/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Estimated household income
|
$5.00/M
|
|
Ethnic households
|
$10.00/M
|
|
Exact age
|
$10.00/M
|
|
Gender
|
$2.50/M
|
|
Wealth rating
|
$3.50/M
|
|
Geographic (state, ZIP, SCF, county,MSA,DMA, census tract/BG)
|
$2.50/M
|
|
Head of household
|
N/C
|
|
Home businesses
|
$12.00/M
|
|
Homeowners
|
$15.00/M
|
|
Household status (wife, elderly parent, young
adult)
|
$2.50/M
|
|
Length of residence
|
$3.50/M
|
|
Married
|
$2.50/M
|
|
Mosaic® selects
|
$10.00/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone numbers
|
$10.00/M
|
|
Neighborhood selects (Mosaic®)
|
$10.00/M
|
|
|
 |
 |
|
Mail Order Respondents (MOR)
|
|
|
 |
|
 |
|
|
Additional select charges
|
Price
|
|
Demographics
|
|
|
Age
|
$10.00/M
|
|
Dwelling type
|
$2.50/M
|
|
Education
|
$6.00/M
|
|
Gender
|
$2.50/M
|
|
Homeowners
|
$15.00/M
|
|
Income
|
$5.00/M
|
|
Married
|
$2.50/M
|
|
Occupation
|
$6.00/M
|
|
Presence of children
|
$10.00/M
|
|
Telephone number
|
$10.00/M
|
|
Additional general category
|
$7.50/M
|
|
Geographic (state, ZIP, SCF, county, MSA, DMA, census tract/BG)
|
$2.50/M
|
|
|
 |
 |
|
Note: The base cost for this service ranges from $60 or $80 per thousand depending on the category below. The price also includes one
Select from the table above. Additional Selects may be purchased and are priced in the table above. (Category file sizes change frequently, please call for the latest updates.)
|
 |
|
 |
|
|
Activities and Interests
|
|
Base cost $65.00/M includes one Select
|
|
Activities
|
|
Automotive Buffs - HH Indicator
|
|
Fitness/Exercise - HH Indicator
|
|
Gardeners - HH Indicator
|
|
Gourmet Food/Cooking - HH Indicator
|
|
Home Decorating/Furnishing - HH Indicator
|
|
Outdoor Enthusiasts - HH Indicator
|
|
Sports - HH Indicator
|
|
Animal Owners
|
|
Birds
|
|
Cats - HH Indicator
|
|
Dogs - HH Indicator
|
|
Pet Enthusiasts - HH Indicator
|
|
Book Preferences
|
|
Reading Enthusiast - HH Indicator
|
|
Travelers
|
|
Travel Enthusiasts - HH Indicator
|
|
Demographics
|
|
Base cost $60.00/M includes one Select
|
|
Adult Age
|
|
Ages 19-24
|
|
Ages 25-34
|
|
Ages 35-44
|
|
Ages 45-49
|
|
Ages 50-54
|
|
Ages 55-64
|
|
Ages 65-74
|
|
Ages 75-84
|
|
Ages 85+
|
|
Families w/Children
|
|
Presence of Child - HH Indicator
|
|
Ages 0-3
|
|
Ages 4-6
|
|
Families w/Children
|
|
Ages 7-10
|
|
Ages 11-14
|
|
Ages 15-18
|
|
Homeowner/Renter
|
|
Homeowner - HH Indicator
|
|
Residence Type
|
|
Apartment
|
|
Single Family Dwelling
|
|
Gender
|
|
Female
|
|
Male
|
|
Income
|
|
$100,000+
|
|
$75,000-$99,999
|
|
$60,000-$74,999
|
|
$50,000-$59,999
|
|
$40,000-$49,999
|
|
$30,000-$39,999
|
|
$25,000-$29,999
|
|
$20,000-$24,999
|
|
$15,000-$19,999
|
|
Less than $15,999
|
|
Marital Status
|
|
Married - HH Indicator
|
|
Single
|
|
Single - HH Indicator
|
|
Divorced/Separated
|
|
Widowed
|
|
Telephone Number
|
|
|
|
Education/Occupation
|
|
Base cost $65.00/M includes one Select
|
|
Education
|
|
Some High School
|
|
High School Graduate
|
|
Some College
|
|
College Degree
|
|
Graduate Study
|
|
Occupation
|
|
Business Owner
|
|
Craftsman/Tradesman
|
|
Executive/Upper Management
|
|
Federal Employee
|
|
Homemaker
|
|
In-home Business
|
|
Machine Operator/Laborer
|
|
Middle Management
|
|
Nurse
|
|
Office/Clerical
|
|
Professional
|
|
Retail/Store Worker
|
|
Retired
|
|
Sales/Marketing
|
|
Teacher/Educator
|
|
Veteran
|
|
Financial Behaviors
|
|
Base cost $65.00/M includes one Select
|
|
Credit Cards
|
|
American Express
|
|
American Express Gold
|
|
AT&T Universal
|
|
Credit Card Presence - HH Indicator
|
|
Credit Card Presence-Gold HH Indicator
|
|
Credit Card Presence-Platinum - HH Indicator
|
|
Dept. Store/Gas
|
|
Diners Club/Carte Blanche
|
|
Discover
|
|
Master/Visa Gold
|
|
Master/Visa Regular
|
|
None
|
|
Retail Store
|
|
Investors-General
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Investing
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Investors - HH Indicator
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Mutual Funds
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Investors-Current
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Annuities
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Bonds
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CDs/Money Market Funds
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Commodities
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IRAs/401Ks/Keoughs
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Municipal Bonds
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Mutual Funds
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Real Estate/Land
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Stocks
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Investors-Planned
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Annuities
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Bonds
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CDs/Money Market Funds
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Commodities
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IRAs/401Ks/Keoughs
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Municipal Bonds
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Mutual Funds
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Real Estate/Land
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Stocks
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Contributions
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Base cost $65.00/M includes one Select
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Contributors
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Animal Welfare
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Charitable Donor - HH Indicator
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Child Welfare
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Cultural Arts
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Donors by Mail - HH Indicator
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Donors by Phone - HH Indicator
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Donors by Telethon - HH Indicator
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Environmental
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Environmental Donors - Modeled Select
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Health Related
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Political
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Religious
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Social Services
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Computer owners/electronics
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Base cost $70.00/M includes one Select
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CD-ROM
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Color printer
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Computer owners - HH indicator
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DOS
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IBM or compatible
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Laser printer
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Macintosh/Apple
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Microsoft network
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Modem
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OS/2
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Other
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Pentium
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Planning to buy PC-related products
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Windows
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Windows 98
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Computer owners/online
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Base cost $80.00/M includes one Select
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America Online
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CompuServe
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Online - HH indicator
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Prodigy
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Purchase via online - HH indicator
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