|
Telematch Code
|
Field Name
|
|
G0002
|
City Name
|
|
G0003
|
Del. Point Check Digit
|
|
G0004
|
City Name (Abbr.)
|
|
G0005
|
Zip Code
|
|
G0006
|
Zip+4
|
|
G0007
|
Homeowner
|
|
G0008
|
Primary Address
|
|
G0009
|
House Number
|
|
G0010
|
Pre Direction
|
|
G0011
|
Street Name
|
|
G0012
|
Street Suffix
|
|
G0013
|
Post Direction
|
|
G0014
|
Unit Designator
|
|
G0015
|
Unit Designator Number
|
|
G0016
|
Number of Units
|
|
G0018
|
Secondary Address
|
|
G0020
|
County Code
|
|
G0021
|
Address Usage Code
|
|
G0022
|
County Name
|
|
G0023
|
Census Tract
|
|
G0024
|
Census Block
|
|
G0025
|
Latitude
|
|
G0026
|
Longitude
|
|
G0027
|
DMA Rank
|
|
G0028
|
MSA
|
|
G0029
|
ISPSA
|
|
G0030
|
Carrier Route
|
|
G0031
|
Estimated Age of PDM
|
|
G0032
|
State Code
|
|
G0033
|
Address Quality Indicator
|
|
G0034
|
Time Zone
|
|
G0036
|
Telephone Number
|
|
G0037
|
State Abbr.
|
|
I0002
|
Person PID
|
|
I0003
|
Person Type
|
|
I0004
|
Person First Name
|
|
I0005
|
Person Middle Initial
|
|
I0006
|
Person Last Name
|
|
I0007
|
Person Surname Suffix
|
|
I0008
|
Person Title of Respect
|
|
I0009
|
Person Primary Ethnic Market Code
|
|
I0010
|
Person Gender
|
|
I0011
|
Person Date of Birth
|
|
I0012
|
Person Estimated Age
|
|
I0013
|
Person Exact Age
|
|
I0014
|
Person Education
|
|
I0015
|
Person Marital Status
|
|
I0027
|
Individual Business Owner
|
|
I0087
|
Person Occupation
|
|
L0001
|
Wealth Rating
|
|
L0002
|
Marital Status Indicator
|
|
L0003
|
Income Code (NCDB)
|
|
L0004
|
Mobility Index
|
|
L0005
|
Homeowner Probability Model
|
|
L0006
|
DMA Code
|
|
L0007
|
Estimated Family Income
|
|
L0008
|
Estimated Income
|
|
L0009
|
Income Code (PDS)
|
|
L0010
|
Mail Responder
|
|
L0011
|
Personal Computer
|
|
L0012
|
Home Business
|
|
L0013
|
Probable Homeowner
|
|
L0014
|
Number of Adults in LU
|
|
L0015
|
Number of Adults on record
|
|
L0016
|
Last Activity Date of LU
|
|
L0019
|
Number of Children in LU
|
|
L0020
|
Number of Children on record
|
|
L0021
|
Children - Age 0-3 Bucket
|
|
L0022
|
Children - Age 0-3 Gender
|
|
L0023
|
Children - Age 4-6 Bucket
|
|
L0024
|
Children - Age 4-6 Gender
|
|
L0025
|
Children - Age 7-9 Bucket
|
|
L0026
|
Children - Age 7-9 Gender
|
|
L0027
|
Children - Age 10-12 Bucket
|
|
L0028
|
Children - Age 10-12 Gender
|
|
L0029
|
Children - Age 13-18 Bucket
|
|
L0030
|
Children - Age 13-18 Gender
|
|
L0031
|
MOR Bank - Upscale Merch Buyer
|
|
L0032
|
MOR Bank - Male Merch Buyer
|
|
L0033
|
MOR Bank - Female Merch Buyer
|
|
L0034
|
MOR Bank - Crafts/Hobb Merch Buyer
|
|
L0035
|
MOR Bank Gardening/Farming Buyer
|
|
L0036
|
MOR Bank Book Buyer
|
|
L0037
|
MOR Bank Gifts and Gadgets Buyer
|
|
L0038
|
Investment
|
|
L0039
|
MOR Bank General Merch Buyer
|
|
L0040
|
MOR Bank Family & General Magazine
|
|
L0041
|
MOR Bank Female Oriented Magazine
|
|
L0042
|
MOR Bank Male Sports Magazine
|
|
L0043
|
MOR Bank Religions Magazine
|
|
L0044
|
MOR Bank Gardening/Farming Magazine
|
|
L0045
|
MOR Bank Culinary Interests Magazine
|
|
L0046
|
MOR Bank Health and Fitness Magazine
|
|
L0047
|
MOR Bank Do-It-Yourselfers
|
|
L0048
|
MOR Bank News and Financial
|
|
L0049
|
MOR Bank Photography
|
|
L0050
|
MOR Bank Opportunity Seekers & CE
|
|
L0051
|
MOR Bank Religious Contributor
|
|
L0052
|
MOR Bank Political Contributor
|
|
L0053
|
MOR Bank Health & Institution Contributor
|
|
L0054
|
MOR Bank General Contributor
|
|
L0055
|
MOR Bank Miscellanious
|
|
L0056
|
MOR Bank Odds and Ends
|
|
L0057
|
MOR Bank Deduped Category Hit Count
|
|
L0058
|
MOR Bank Non-Deduped Category Hit Count
|
|
L0059
|
Home Purchase Price
|
|
L0060
|
Home Purchase Date
|
|
L0061
|
Home Year Built
|
|
L0062
|
Home Land Value
|
|
L0063
|
Home Property Indicator
|
|
L0064
|
MOSAIC Type
|
|
L0065
|
MOSAIC Group
|
|
L0066
|
MOSAIC Global
|
|
L0070
|
Estimated Current Home Value
|
|
L0071
|
Estimated Current Median Family Income
|
|
L0073
|
Fundraising Contributor
|
|
L0074
|
Credit Card User
|
|
L0075
|
Book Reader
|
|
L0077
|
PC Owner
|
|
L0078
|
% Household w/1+ persons 65+
|
|
L0079
|
% Married Couple w/related Children
|
|
L0080
|
% Married Couple w/o related Children
|
|
L0081
|
Length of Residence
|
|
L0082
|
Median Home Value
|
|
L0083
|
% Household Owner Occupied
|
|
L0084
|
% Household Renter Occupied
|
|
L0085
|
% Household White
|
|
L0086
|
% Household Black
|
|
L0087
|
% Household Hispanic
|
|
L0088
|
Median Years School Completed
|
|
L0091
|
Household Composition
|
|
L0092
|
Median Age
|
|
L0093
|
Persons Per Household
|
|
L0094
|
Mover: Former State Code
|
|
L0095
|
Mover: Former State
|
|
L0096
|
Mover: Former Zip
|
|
L0097
|
Mover: Former Zip+4
|
|
L0098
|
Mover: Former City Name
|
|
L0099
|
Mover: Former House Number
|
|
L0100
|
Mover: Former Pre Direction
|
|
L0101
|
Mover: Former Street Name
|
|
L0102
|
Mover: Former Street Suffix
|
|
L0103
|
Mover: Former Post Direction
|
|
L0104
|
Mover: Former Unit Designator
|
|
L0105
|
Mover: Former Unit Designator Number
|
|
L0106
|
Mover: Former AQI
|
|
L0107
|
Nielson Code
|
|
L0108
|
Home Total Value
|
|
L0109
|
Home Tax Value
|
|
L0110
|
Home Improvement Value
|
|
L0112
|
Home Land Square Footage
|
|
L0113
|
Home Land Front Footage
|
|
L0114
|
Home Land Depth Footage
|
|
L0115
|
Home Stories
|
|
L0116
|
Home Swimming Pool Indicator
|
|
L0117
|
Home Total Rooms
|
|
L0118
|
Home Building Square Footage
|
|
L0119
|
Home Bedrooms
|
|
L0120
|
Home Bath
|
|
L0121
|
Home Base Square Footage
|
|
L0122
|
Home Fireplaces
|
|
L0123
|
Home Floor Cover Indicator
|
|
L0124
|
Home Heat Indicator
|
|
L0125
|
Home Air Conditioning
|
|
L0126
|
Home Exterior Wall Type
|
|
L0127
|
Home Building Construction Indicator
|
|
L0128
|
Gardener
|
|
L0129
|
Automotive Buff
|
|
L0130
|
Cooking Enthusiast
|
|
L0131
|
Dogs
|
|
L0132
|
Cats
|
|
L0133
|
Birds
|
|
L0134
|
Traveler
|
|
L0135
|
Home Mortgage Amount
|
|
L0137
|
Home Mortgage Type
|
|
L0138
|
Home Mortgage Term
|
|
L0140
|
Home Rate Type
|
|
L0141
|
Home Record Type
|
|
L0142
|
Estimated Mortgage Amount
|
|
L0143
|
Exercise Enthusiast
|
|
L0144
|
Outdoor Enthusiast
|
|
L0145
|
Outdoor Sports Lover
|
|
L0147
|
MOR Bank Collect/Special Foods Buyer
|
|
L0148
|
Home Lender Name
|
|
L0151
|
Presence of Children
|
|
L0152
|
Home Sale Type
|
|
L0153
|
Estimated Equity
|
|
L0154
|
Estimated Loan to Value
|
|
L0155
|
Estimated Monthly Mortgage Payment
|
|
L0156
|
Home Decorating Enthusiast
|
|
|
MOR Bank Non-Deduped Participant List Cnt
|
|
|
MOSAIC Code
|
|
|
Home Value Index
|
|
|
Home Mortgage Rate
|
|
|
Home Loan to Value
|
|
|
CAP
|
